Our consumer outreach initiative, ‘Food & You 2.0,’ is meticulously designed to heighten consumer awareness regarding the adverse impact of animal agriculture. Our goal is to foster a sense of responsibility among citizens concerning their health, the environment, and animals, utilising impactful strategies both online and offline.

By connecting with millions of individuals across India, we address the pressing need for a revolutionary shift in dietary habits. Our objective is twofold: to alleviate the suffering of thousands of animals farmed for food, raise awareness about the climate crisis, and engage consumers. We not only encourage them to pledge their commitment to reconstructing their health and the planet but also strive to assist them in adopting a sustainable lifestyle.

Our aim is to plant the seeds of holistic nutrition, drawing on the knowledge and expertise of industry professionals.

If you’re ready to contribute to the transformation towards a healthier, sustainable, and cruelty-free food system, take the first step and pledge!